Pitch Us

Back to News

Greg Malpass – Traction On Demand

We are delighted to welcome Greg Malpass, founder of Traction on Demand, to the podcast studio, with host, Maria Pacella, managing partner of Pender Ventures. With Traction on Demand having been acquired by SalesForce in 2022, Greg can reflect on the journey to build and sell Traction, creating a “best place to work in Canada” culture, his proudest moments and his new venture.

Disclaimer

Key takeaways

02:50 – Back to the beginning – founding and funding Traction on Demand.
07:02 – The decision to take on external investors: the crossroads of responsibility and ambition.
12:55 – Post funding operations and having a board.
15:01 – Turning a service into a product – dispelling the myths and how the magic happens.
19:20 – “I guess this is happening” – the road to acquisition by SalesForce.
24:45 – The challenges and “maintaining a consistent and healthy culture”.
31:35 – Greg’s proudest achievement at Traction on Demand.
35:48 – Passing on the knowledge – Greg’s advice for an entrepreneur who is starting a business today.
38:45 – Building a hundred companies? Greg’s next adventure, Uncommon Purpose.
43:00 – Greg’s good reads
Episode Hosts & Guests
Mentioned in This Episode

Back to top ↑

Related Posts

Picture of Maria Pacella

Maria Pacella

The Terroir of Technology: Is bigger always better?

I recently caught up with some wonderful winemaker friends. As you might expect, we talked about wine. But somewhere in the conversation I realized...

Picture of Cheri Corbett

Cheri Corbett

What Deep Tech Climate Investing Taught Me About Backing Software and AI

A few years ago I was helping build the thesis for what became a $500M climate tech fund at BDC Capital, backing Canadian companies...

Picture of Pender Ventures

Pender Ventures

Pender Ventures Podcast – WELL Health: Building Canada’s Digital Healthcare Company

Hamed Shahbazi on founder lessons, public markets, and building WELL Health through M&A and digital transformation. In this episode of the Pender Ventures podcast,...

Building something like this?

We back B2B companies built for the long run. Tell us about what you’re building.