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Four Questions to Ask to Nail Your First Sales Hire

Canada just experienced its top quarter for venture capital investment of all time, with $2.7 billion invested across 175 deals. The numbers speak to an extraordinary time in Canada’s innovation sector. It is also evidence that many entrepreneurs are successfully navigating the growth of their businesses from seed to scale.

But as we congratulate CEOs for what they can do, we must also celebrate an entrepreneur who takes a step back, hires intelligently, and empowers people around them to get even more done in the areas of HR, product and, most importantly, sales. Of course, CEOs must always be selling––or “always be closing,” as the startup adage goes––but there is just one problem: The “CEO as a salesperson” model does not scale.


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