{"id":4979,"date":"2025-05-13T21:32:39","date_gmt":"2025-05-14T04:32:39","guid":{"rendered":"https:\/\/www.penderventures.com\/?p=4979"},"modified":"2026-08-13T10:49:54","modified_gmt":"2026-08-13T17:49:54","slug":"annonce-investissement-dans-veritree","status":"publish","type":"post","link":"https:\/\/www.penderventures.com\/fr\/annonce-investissement-dans-veritree\/","title":{"rendered":"Annonce\u00a0: investissement dans veritree"},"content":{"rendered":"\n

Nous sommes ravis d\u2019annoncer notre participation \u00e0 veritree<\/a>, une entreprise qui a recours \u00e0 des logiciels dans le but de transformer la cha\u00eene d\u2019approvisionnement des solutions climatiques fond\u00e9es sur la nature. Ce placement s\u2019inscrit dans le cadre de notre financement de s\u00e9rie A que nous avons men\u00e9 en collaboration avec Diagram Climate<\/a>, Kibo Invest<\/a>, Garage<\/a> et Northside<\/a>. \u00c0 l\u2019issue de cet investissement, notre associ\u00e9 Isaac Souweine si\u00e9gera au conseil de veritree.<\/p>\n\n\n\n

Pr\u00e9sentation de veritree<\/strong>
veritree<\/a> a \u00e9t\u00e9 cr\u00e9\u00e9e dans le sillage de tentree<\/a>, une marque de v\u00eatements durables qui s\u2019engageait \u00e0 planter 10 arbres pour chaque achat. Au fil de sa croissance, tentree a constat\u00e9 de visu<\/em> le manque de syst\u00e8mes fiables et transparents pour le suivi du reboisement. veritree a donc \u00e9t\u00e9 mise sur pied sous forme de projet interne visant \u00e0 r\u00e9duire les risques pour la marque et \u00e0 am\u00e9liorer les op\u00e9rations de plantation d\u2019arbres. En 2020, la soci\u00e9t\u00e9 est devenue une entit\u00e9 ind\u00e9pendante. Aujourd\u2019hui, veritree accompagne plus de trois cents entreprises dans leurs investissements en reboisement, leur offrant des processus de suivi et de validation pour d\u00e9gager des r\u00e9sultats percutants.<\/p>\n\n\n\n

Relever un d\u00e9fi mondial<\/strong>
Le reboisement par les entreprises se taille une place toujours plus grande au sein des investissements climatiques. Comme le reboisement s\u00e9duit naturellement les consommateurs, il permet aux entreprises d\u2019\u00e9tablir une correspondance entre leurs mesures climatiques et leurs strat\u00e9gies sur le plan des produits et du marketing. Du c\u00f4t\u00e9 de l\u2019offre, la plantation d\u2019arbres a des r\u00e9percussions positives sur la biodiversit\u00e9 et les moyens de subsistance, entra\u00eenant ainsi un soutien important de la part des gouvernements et des ONG. Cependant, suivant sa croissance, ce secteur a d\u00fb faire face \u00e0 des difficult\u00e9s. De nombreuses campagnes de plantation d\u2019arbres n\u2019atteignaient pas leurs objectifs en raison d\u2019un contr\u00f4le insuffisant et de donn\u00e9es inad\u00e9quates. Le manque de transparence alimente de plus les accusations d\u2019\u00e9coblanchiment et engendre une perte de confiance g\u00e9n\u00e9rale.<\/p>\n\n\n\n

veritree s\u2019est donc attaqu\u00e9e de front \u00e0 ces d\u00e9fis en produisant une solution logicielle de gestion de la cha\u00eene d\u2019approvisionnement. Celle-ci est la plus compl\u00e8te du march\u00e9 pour la gestion et la v\u00e9rification des projets de plantation d\u2019arbres. Gr\u00e2ce \u00e0 l\u2019imagerie g\u00e9ospatiale, aux capteurs et \u00e0 l\u2019intelligence artificielle, l\u2019approche de veritree garantit le suivi de chaque arbre plant\u00e9 et contribue \u00e0 des r\u00e9sultats environnementaux et sociaux mesurables. \u00c0 partir de ses donn\u00e9es, veritree fournit \u00e0 ses partenaires des rapports d\u00e9taill\u00e9s et des microsites leur permettant de pr\u00e9senter leurs r\u00e9ussites aux parties prenantes.<\/p>\n\n\n\n

Pourquoi avons-nous investi?<\/strong>
Chez Pender Ventures, nos d\u00e9cisions de placement naissent toujours au sein de l\u2019\u00e9quipe. Les fondateurs de veritree, soit Derrick Emsley<\/a>, Stephen Emsley<\/a> et David Luba<\/a>, ont propuls\u00e9 tentree parmi les chefs de file dans le commerce durable. Ils incarnent \u00e0 la perfection l\u2019engagement envers leur mission, avec une longue tradition d\u2019excellence et de partenariats. L\u2019entreprise dispose \u00e9galement d\u2019une \u00e9quipe de direction et d\u2019un groupe d\u2019employ\u00e9s fort comp\u00e9tents, unis par une culture qui s\u2019articule autour de l\u2019ex\u00e9cution et de l\u2019impact.<\/p>\n\n\n\n

Le positionnement strat\u00e9gique de veritree a \u00e9t\u00e9 un autre facteur majeur qui a motiv\u00e9 notre investissement. La restauration foresti\u00e8re fond\u00e9e sur la nature est un march\u00e9 naissant. Nous estimons que les logiciels verticaux, les op\u00e9rations internes et les partenariats solides de veritree peuvent fa\u00e7onner l\u2019offre dans ce secteur et cr\u00e9er ainsi une norme de pr\u00e9cision et de couverture difficile \u00e0 reproduire. \u00c0 plus long terme, nous pensons que leur approche ascendante est la voie la plus viable pour int\u00e9grer les produits d\u2019origine naturelle aux march\u00e9s r\u00e9glement\u00e9s du carbone. \u00c0 mesure que veritree \u00e9tend la port\u00e9e de sa cha\u00eene d\u2019approvisionnement logicielle, nous envisageons plusieurs avenues d\u2019accroissement de ses activit\u00e9s du c\u00f4t\u00e9 de la demande.<\/p>\n\n\n\n

Regard sur l\u2019avenir<\/strong>
Nous sommes extr\u00eamement enthousiastes quant \u00e0 l\u2019avenir de veritree et nous nous engageons \u00e0 la soutenir dans son d\u00e9veloppement. Nous avons h\u00e2te de travailler avec les fondateurs et l\u2019\u00e9quipe pour faire progresser la mission de l\u2019entreprise et planter un milliard d\u2019arbres au cours de la prochaine d\u00e9cennie. Si une occasion de collaboration opportune se pr\u00e9sente, n\u2019h\u00e9sitez pas \u00e0 communiquer avec nous!<\/p>\n\n\n\n

<\/p>\n\n\n\n

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Images fournies par veritree.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Nous sommes ravis d\u2019annoncer notre participation \u00e0 veritree, une entreprise qui a recours \u00e0 des logiciels dans le but de transformer la cha\u00eene d\u2019approvisionnement des solutions climatiques fond\u00e9es sur la nature. Ce placement s\u2019inscrit dans le cadre de notre financement de s\u00e9rie A que nous avons men\u00e9 en collaboration avec Diagram Climate, Kibo Invest, Garage et Northside. \u00c0 […]<\/p>\n","protected":false},"author":10,"featured_media":4427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[26],"tags":[46],"class_list":["post-4979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-opinions","tag-news-fr"],"yoast_head":"\nAnnonce\u00a0: investissement dans veritree - Pender Ventures<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.penderventures.com\/fr\/annonce-investissement-dans-veritree\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Annonce\u00a0: investissement dans veritree - Pender Ventures\" \/>\n<meta property=\"og:description\" content=\"Nous sommes ravis d\u2019annoncer notre participation \u00e0 veritree, une entreprise qui a recours \u00e0 des logiciels dans le but de transformer la cha\u00eene d\u2019approvisionnement des solutions climatiques fond\u00e9es sur la nature. 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